1908-1940 | 1946-1978 | 1978-2012 |
HUBERT BOELENS
After WW II the number of Belgian brewers was again decimated, independent bottling installations were destroyed, and the remaining breweries became strong enough that they could force their brands on the beer merchants. This caused these merchants to grow into distributors of both beer and other beverages. From the 1950’s on, modern American marketing techniques created regional and national brands.